Journey to Zero

In association with Skydiamond, Country & Town House hosted a sparkling evening on Tuesday 28 November at The Petersham, dedicated to how luxury and sustainability can coexist. With special guests including Arizona Muse, George Lamb, Anya Hindmarch and Anabel Kindersley, it was an enlightening evening of shared ideas and hope for a brighter future for our planet. 

Describing the event, Arizona said: ‘Community, beauty and sustainability! C&T got it all right last night and their beautiful event that I loved so much!’

Country & Town House said: When we published Great British Brands ZERO in time for COP26 last November, it was a clarion call to our British brands to either push further and harder along the road to Net Zero – or to take their first tentative steps into the path of sustainability and regeneration. We spoke to the leaders of 26 of our most famous British brands, from Burberry and Bentley to Anya Hindmarch and Harrods to tell us their stories about how they are tackling plastic waste, climate change, biodiversity degradation and, ultimately, the changing of customers’ habits.

Last night, we brought this work to life, in partnership with Luxury Event Planners Baillie Newman, with a wonderful dinner in celebration of sustainability at The Petersham in Covent Garden.

From Anabel Kindersley of Neal’s Yard Remedies campaign against pesticide to Arizona Muse’s DIRT charity championing the importance of protecting our earth, and Skydiamond’s miraculous work turning carbon in the atmosphere into actual diamonds. There was inspiration everywhere and thought-leaders sharing their learnings along with small everyday ways we can all make a difference.

‘Every time you spend money you’re either supporting a business that’s doing great things for the world, that’s researched into their supply chain that pays people fairly and is conscious about the decisions they make, or you’re supporting a business that has not done this work, and is operating out of an old paradigm of exploitation, both human and environmental.’ – Arizona Muse, founder of DIRT charity

Guests included Lady Amelia Windsor, Domi Palmer, Mary Fellowes, Thomasina Miers, Izzy Manuel and Bay Garnett to name but a few. We also loved connecting with some of our loyal readers at the event. Here’s how the evening played out…

Guests enjoyed a mouthwatering, four-course vegan feast, following a champagne reception where luxury brands will showcase their latest sustainable innovations, including sponsor Skydiamond who is disrupting the jewellery industry by mining diamonds from the sky – literally.

Keynote talks over dinner included a chat between Anya Hindmarch and model and sustainability activist Arizona Muse, and a lively panel discussion between the team at Ecotricity, Anabel Kindersley of Neal’s Yard Remedies and George Lamb from Wildfarmed, hosted by Country & Town House Editors.

Fashion partner Lampoo, the latest circular fashion brand from Italy to hit Chelsea’s Kings Road, showcased how to recycle your designer wardrobe and effortlessly create a more sustainable collection, while wellness partner Neal’s Yard Remedies, who are championing Save the Bees with Bella Freud, offered hand and arm massages to guests.

Goodie bags contained a host of ethical treats to try out at home from all brand partners including Skydiamond, Neal's Yard Remedies, Lampoo, bareMinerals, The Body Shop, Pixi and more.